CONSHOHOCKEN, PA, April 11, 2001 – Rosemont Partners I, L.P. announced today that it completed an investment in Philadelphia-based Persimmon Research Partners, Inc. Persimmon provides private labeled infrastructure services to the rapidly growing fee-based investment consulting industry through ADVISORport, an Internet-based platform.
ADVISORport is an application service provider (“ASP”) serving independent advisors, independent broker-dealers, bank/trust companies and money management firms. The platform enables advisors and brokers to automate and customize essential advisory functions. ADVISORport fully integrates money manager, mutual fund and hedge fund product solutions with client profiling tools, asset allocation analysis, performance monitoring, rebalancing models and customized proposal and report generation.
Persimmon was founded in 1999 by Gregory S. Horn, whose 14 years of direct experience as an investment consultant were instrumental in developing the ADVISORport platform, which addresses the daily work flow requirements of an investment consulting practice. ADVISORport’s President, Stephen DeAngelis, brings 9 years of investment management industry experience to the Company, most recently from Delaware Investments where he served as a Senior Vice President and National Director of Sales and Marketing. Messrs. Horn and DeAngelis lead a team of 38 employees who support ADVISORport’s current client base of more than 45 independent advisor firms, broker-dealers, bank/trust companies and money management firms.
Rosemont is providing ADVISORport with a convertible note to fund operations and growth. “We have followed ADVISORport’s progress closely for the past year and are excited to have this opportunity to participate in the rapid growth of this market segment. The Company has a demonstrable value proposition that is quickly evident to its target clients, and is widely recognized as the leader in the automation of investment consulting services,” said David Silvera, Managing Director at Rosemont.
According to Horn, “With Rosemont’s support, ADVISORport will be able to enhance its position as the industry’s premier online infrastructure provider and accelerate its gains against less flexible and more expensive off-line competitors.”
Rosemont Partners is a merchant bank focused on providing strategic capital to compelling business opportunities within the asset management industry. ADVISORport is the third investment for Rosemont Partners I, L.P which also sponsored a management-led buyout of small and small-mid cap value manager Capital Technology, Inc. (subsequently renamed Charlotte Capital, LLC) in October 2000 and invested in Alpha Strategies, LLC, a pioneering investment adviser providing quantitative investment solutions to sophisticated plan sponsors and investment managers, in January 2001.